Graphic Design, Packaging
Project
Solly Baby and Coterie teamed up for a dreamy collaboration to create the perfect nighttime ritual for new parents. The limited edition Sweet Dreams Set is designed for the early days of parenthood, bringing together Solly’s signature softness and connection with Coterie’s clean, gentle approach to baby care. The goal of the campaign was to leverage both brands’ audiences to drive cross-brand discovery and expand reach.
I collaborated closely with Coterie’s team to develop the co-branded campaign style guide. I led the packaging design for the Sweet Dreams Set and designed digital marketing assets to promote the collaboration. I worked on web strategy and led web design to support the launch.
Contributers
Creative Direction: Chelsey Roberts
Photography: Alyssa Maccarthy
Copy: Aly Lamoreaux and Lauren Andre
Photography: Alyssa Maccarthy
Copy: Aly Lamoreaux and Lauren Andre
